Five phases. Shipped on schedule.
A repeatable system that turns ambiguous ideas into working software. Same framework whether we're building a B2B SaaS, a consumer mobile app, or an internal AI tool.
From signed to live in 10 weeks.
Discovery brief
Scope, metrics, wedge, and proposal in your inbox.
Designs signed off
Every screen in Figma. Engineering already building.
Working MVP
Design partners using the product. Real data flowing.
Launch
Store approval, soft launch, then doors open.
How we build, phase by phase.
One week to scope what you're really building.
Founders show up with a long list. We leave with a one-page brief — scope, success metrics, the smallest billable wedge, and an honest timeline.
- Workshops with founders + design partners
- Technical risk surfacing (compliance, integrations, scale)
- Scope cut to the smallest billable surface
- Fixed-price proposal in 5 business days
Every screen, every state, signed off in Figma.
Designers and engineers paired daily. No design we can't ship; no engineering on something the designer hasn't agreed to.
- End-to-end flows in Figma
- Design system + component library
- Clickable prototype for user testing
- Design partner reviews each sprint
Weekly releases. Demos every Friday.
Production-grade engineering on an opinionated stack. Feature flags, preview environments, real observability from day one.
- Weekly production releases
- Friday demos with the founding team
- Feature flags for design-partner access
- Observability, CI/CD, and on-call rotation from sprint 1
Soft launch, store submission, performance tuning.
Pre-submission compliance review, real-device QA, soft launch with your design partners, then open the doors.
- App Store / Play Store first-pass approval
- Performance + load testing
- Soft launch with design partners (1–2 weeks)
- Marketing-team handoff for general launch
Stay on retainer, or hand off to your team.
Optional 90-day post-launch retainer to iterate on activation, retention, and the first big feature. Or take the clean handoff and hire in-house.
- 90-day post-launch retainer (optional)
- Hiring support — JD review, interview loop design
- Comprehensive handoff documentation
- On-call escalation during the handoff window